AdViews: A Digital Archive of Vintage Television Commercials

Search AdViews: A Digital Archive of Vintage Television Commercials

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Format: Video
Coverage Dates: 1950s - 1980s

Description: The AdViews digital collection provides access to over 8,000 historic television commercials created for clients or acquired by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency or its predecessor during the 1950s - 1980s. All of the commercials held in the DMB&B Archives will be digitized, allowing students and researchers access to a wide range of vintage brand advertising from the first four decades of mainstream commercial television. This collection from Duke University supports interdisciplinary research, not only in marketing and advertising history, but also in visual studies, communication, women's studies, public health, cultural anthropology, nutrition, technology, and more.

AdViews videos can be accessed in three different ways:

  • Their website.
    From their web interface, click any track title and an embedded video player will pop out (courtesy of the Internet Archive). There are also buttons to view each video "album" (or "subcollection") in either iTunes or the Internet Archive.
  • Internet Archive.
    View the videos directly in your web browser. You can download different sizes of MP4s, or even Ogg Video, if you prefer.
  • iTunes U (iTunes software required).
    View or download MP4 videos through iTunes on your computer, iPhone, iPad, or iPod Touch. Downloading will automatically add the videos to your iTunes library under the "iTunes U" category.

Help: [ Marketing Subject Guide ]
Subjects: Arts and Humanities, Business & Economics, Social Sciences
Types: Video